Latest news
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Celebrating diversity in advertising
- CAP News
- 10 July 2025
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Our commitment to protecting vulnerable consumers
- ASA blog post
- 30 June 2025
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Take Pride in your ads for Pride Month 2025
- CAP News
- 26 June 2025
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Mind Your Age-vertising: Why older audiences deserve respect in ads
- CAP News
- 26 June 2025
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Get the Green Light: four must do’s for sustainability claims
- CAP News
- 26 June 2025
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Off with your heads! Keeping within the rules in ads that reference the royals
- CAP News
- 12 June 2025
Latest rulings
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Viva!
- Upheld
- Cinema (ad)
- 16 July 2025
A cinema ad for the vegan charity Viva!, featuring scenes of a human baby being taken from its mother and equating that with dairy calves being separated from their mothers, was irresponsible, distressing and likely to cause serious and widespread offence, particularly for viewers with experience of child los...
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Glamour Shots
- Upheld
- Search (paid)
- 09 July 2025
A paid-for Google search ad for eBay was irresponsible and likely to cause serious offence by objectifying and sexualising women.
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Cosmos Oyun Yazilim Sanayi Ticaret Ltd Sirketi t/a Filter AI
- Upheld
- In-game (apps)
- 02 July 2025
An in-game ad was socially irresponsible and caused serious offence, including by featuring a harmful gender stereotype that objectified women.
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Wuxi Zhan'ao E-commerce Co Ltd t/a Lpows.com
- Upheld
- Website (paid ad)
- 02 July 2025
A paid-for YouTube ad featured a gender stereotype that was likely to cause harm or serious offence.